Case Study: Wellington

 

Background

The Wellington Engagement Index (“WEI”) is a student engagement tool focused on gathering student feedback in a quick, efficient manner throughout the school year.

Challenge

The Wellington Initiative was seeking an understanding on WEI’s competitive positioning, as well as guidance on a go-forward strategy.

Solution

Embedded delivered a comprehensive business plan, informed by third-party interviews and original market research, with a recommendation for the next phase of the business, inclusive of: 

  • Assessment of current business’ strengths and opportunities

  • Recommended vision state with the immediate next steps for moving forward

  • Team structure and hiring recommendations

  • A one-year roadmap

Services: Partnership Go-to-Market Strategy

Result

“The Embedded team delivered a comprehensive, actionable business plan which made it crystal clear on how we should evolve the business to meet educator, administrator and student needs in a competitive market. They were able to get up to speed quickly and deliver actionable insights that we look forward to implementing. ” - Nancy Kramer, Investor; Former Trustee & Chairman of the Board at The Wellington School