Case Study: Cuvrd
Background
Cuvrd is focused on leveraging technology to make auto warranties easier and more transparent by focusing on clear coverage and pricing.
Challenge
To diversify growth channels and the cost of distribution, Cuvrd planned to distribute through B2B2C embedded partnerships. Cuvrd engaged Embedded to develop an embedded partnership distribution strategy to help inform the company’s roadmap and prioritization.
Solution
Embedded delivered a partnerships go-to market plan inclusive of:
A partner enablement playbook, listing what tools and assets are necessary to get partners interested, signed, launched & scaled quickly
A market assessment, informed by primary and secondary research
Segmentation and prioritization of partner categories, as well as a detailed assessment of the resources and needs required to pursue each channel and a framework to use for future decision making
Partner integration roadmap with launch requirements
Companion external resources, including B2B communications strategy and documentation repository
Services: Partnership Go-to-Market Strategy
Result
"Embedded provided an actionable plan for how we approach partnerships, which has informed our product roadmap and where we focus our time. They have a deep understanding of both business and technical needs across companies. They are a great complement to our team." - Matt Crisp, CEO, Cuvrd